CheapJAP

Navigatrix

Making Forever 21 Your Bitch, Part 5

When I check out at Forever 21, I’m often exhausted, irritated, hungry and, subsequently, in dire need of a cigarette. Still, I wait patiently behind throngs of squealing middle schoolers, tell the mom who hip checks me with her Coach bag not to worry about it, and refrain from rolling my eyes at the girl ahead of me counting out exact change. I don’t do this because I’m a good person. I do it because I know that the moment I see how little I’ve spent continually brings me inner peace. Om.
At least, this was the case before Forever 21 created the evil spawn that is Twelve by Twelve.

Making Forever 21 Your Bitch, Part 5: Beware the Black Label
My first experience with Twelve by Twelve was an unanticipated one; I’d waited on line for eons and was told my total was $59.99. Clearly, the cashier had made a mistake.
No, just the black jeans.
She glared at me.
Look at the tag.
And there it was. $59.99. I brought the tag closer, studying it. What could possibly cost $59.99 at Forever 21?
Fucking Twelve by Twelve, that’s what. I’d been had.
Sixty bucks for jeans isn’t cause for alarm in the grand scheme of things, but if I can’t get at least three items at Forever for that much, it calls into question my own Cheap JAPpiness. Twelve by Twelve might boast some cute items, but slapping some cursive writing on a tag doesn’t change the fact that it’s the same, sub-par quality as good ol’ Forever 21. Fortunately, the best tactic for not letting this bitch of a store shock and awe you at checkout is effortless and fairly obvious. Just look at the effing tag.