Label Whore

The Return of the Denim Snob

Where JAPtastic denim is concerned, I’ve come a long way, baby. I’ve put to rest the inevitable shame of wearing Forever 21 high-waisted jeans; I’ve even come to enjoy the freedom of denim experimentation encouraged by not spending $200 on every pair. I’m not above secondhand Sevens, I’m no longer starved for Rich and Skinny, and my $14.95 Picadilly jeans from Beacon’s make my butt look better than AG ever could. And yet.


I’m still not above being wooed by designer denim, and Tokio 7 had it in abundance. The second I put these Diane von Furstenberg jeans on, my butt looked like it’d done 500 squats. Aside from their being the most flattering pair I’ve owned like, ever, they’re 95% cotton and 5% elastane, which basically means they fit and feel like yoga pants. DE-lish.

I assumed the jeans were from at least a few seasons ago, as DVF denim retails from $250 to $400 and these were priced at $75. Not that I cared. The fact that they’re from her Spring ‘08 line and, after being originally priced at $345, are now “on sale” for $172.50, is just the cream cheese icing on the red velvet cupcake. Half-off denim is generally a bargain, but when it’s DVF you’re dealing with, you’re still paying the equivalent of full-price Citizens. Not cool.

Now, I’m no good with percentages, but basic subtraction tells me that paying $75 for $345 jeans means I spent $270 less than the average denim snob. Net-A-Porter, you lose!

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