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	<title>Comments on: Diesel Gets Deep With &#8216;Be Stupid&#8217;</title>
	<atom:link href="http://cheapjap.com/2010/01/14/diesel-be-stupid/feed" rel="self" type="application/rss+xml" />
	<link>http://cheapjap.com/opinions/diesel-be-stupid</link>
	<description>shop cheap. look loaded.</description>
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		<title>By: Sunny</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4528</link>
		<dc:creator>Sunny</dc:creator>
		<pubDate>Mon, 01 Mar 2010 21:28:40 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4528</guid>
		<description>I loved the campaign because it had great sense of humor and I love your interpretation about it!!!!

I d/l-ed the booklet and it really entertains me when I&#039;m having a bad day.</description>
		<content:encoded><![CDATA[<p>I loved the campaign because it had great sense of humor and I love your interpretation about it!!!!</p>
<p>I d/l-ed the booklet and it really entertains me when I&#8217;m having a bad day.</p>
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		<title>By: cheapjap</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4527</link>
		<dc:creator>cheapjap</dc:creator>
		<pubDate>Thu, 11 Feb 2010 18:22:24 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4527</guid>
		<description>james, it&#039;s obvs stupid to pay $200 for diesel jeans, but you gotta give them props for a kickass ad campaign. if you don&#039;t stop hating on my pseudo-deep analysis, i&#039;ll have no choice but to ban your gender from this blog. :P</description>
		<content:encoded><![CDATA[<p>james, it&#8217;s obvs stupid to pay $200 for diesel jeans, but you gotta give them props for a kickass ad campaign. if you don&#8217;t stop hating on my pseudo-deep analysis, i&#8217;ll have no choice but to ban your gender from this blog. <img src='http://cheapjap.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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		<title>By: James</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4526</link>
		<dc:creator>James</dc:creator>
		<pubDate>Sat, 06 Feb 2010 18:15:14 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4526</guid>
		<description>&quot;Most of us live in two tenses: We plan for the future, or we long for the past. Why do we ignore the present?&quot;

So you&#039;re telling me that living in the present is a stupid thing to do? If this is the underlying message of Diesel&#039;s Be Stupid campaign, I&#039;d have to assume so.

I get your point - chase your dreams. Figure out what you really want out of life and run with it. Now is that stupid? I don&#039;t think so.

And I know this is all a metaphor, but don&#039;t forget that what Diesel wants is to sell jeans, not cheap philosophy. And as far as cheap philosophy goes, this one has some seriously damaged concept associations.

But hey, maybe it rocks their target audience. If that&#039;s the case, kudos for the creative minds behind this. I wonder if they are stupid or smart. I guess I&#039;m just over-analyzing. Which puts me on the smart side I guess. So no Diesel Jeans for me. I don&#039;t want to walk around with a brand that identifies me as stupid.</description>
		<content:encoded><![CDATA[<p>&#8220;Most of us live in two tenses: We plan for the future, or we long for the past. Why do we ignore the present?&#8221;</p>
<p>So you&#8217;re telling me that living in the present is a stupid thing to do? If this is the underlying message of Diesel&#8217;s Be Stupid campaign, I&#8217;d have to assume so.</p>
<p>I get your point &#8211; chase your dreams. Figure out what you really want out of life and run with it. Now is that stupid? I don&#8217;t think so.</p>
<p>And I know this is all a metaphor, but don&#8217;t forget that what Diesel wants is to sell jeans, not cheap philosophy. And as far as cheap philosophy goes, this one has some seriously damaged concept associations.</p>
<p>But hey, maybe it rocks their target audience. If that&#8217;s the case, kudos for the creative minds behind this. I wonder if they are stupid or smart. I guess I&#8217;m just over-analyzing. Which puts me on the smart side I guess. So no Diesel Jeans for me. I don&#8217;t want to walk around with a brand that identifies me as stupid.</p>
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	<item>
		<title>By: huh?</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4525</link>
		<dc:creator>huh?</dc:creator>
		<pubDate>Wed, 03 Feb 2010 14:02:34 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4525</guid>
		<description>Diesel, you bore me. just stop bothering. sigh.</description>
		<content:encoded><![CDATA[<p>Diesel, you bore me. just stop bothering. sigh.</p>
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	<item>
		<title>By: Diesel Be Stupid &#171; Bike Monkey Magazine</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4524</link>
		<dc:creator>Diesel Be Stupid &#171; Bike Monkey Magazine</dc:creator>
		<pubDate>Wed, 20 Jan 2010 06:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4524</guid>
		<description>[...] Cheap Jap: Diesel Gets Deep With â€˜Be Stupidâ€™.    var addthis_pub = &#039;bikemonkey&#039;; var addthis_language = &#039;en&#039;;var addthis_options = &#039;email, [...]</description>
		<content:encoded><![CDATA[<p>[...] Cheap Jap: Diesel Gets Deep With â€˜Be Stupidâ€™.    var addthis_pub = &#39;bikemonkey&#39;; var addthis_language = &#39;en&#39;;var addthis_options = &#39;email, [...]</p>
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	<item>
		<title>By: M</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4523</link>
		<dc:creator>M</dc:creator>
		<pubDate>Wed, 20 Jan 2010 00:54:37 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4523</guid>
		<description>Smart has the brains
Stupid has the balls

huh?
Zombies get the brains
Darwin gets the stupids.

Darwin wins.  except when zombies are involved.</description>
		<content:encoded><![CDATA[<p>Smart has the brains<br />
Stupid has the balls</p>
<p>huh?<br />
Zombies get the brains<br />
Darwin gets the stupids.</p>
<p>Darwin wins.  except when zombies are involved.</p>
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		<title>By: Melanie</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4522</link>
		<dc:creator>Melanie</dc:creator>
		<pubDate>Sun, 17 Jan 2010 02:19:34 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4522</guid>
		<description>You are SMART in your definition of the present:
 &quot;Go back folks, it&#039;s GOOD!
You are SMART and SHINE as you further define our &quot;marooned nature&quot; (big Buddhist Monk nod : )
You are STUPID with BALLS as you ask us to be the most honest version of ourselves...
... with your help we will GET THERE!!!</description>
		<content:encoded><![CDATA[<p>You are SMART in your definition of the present:<br />
 &#8220;Go back folks, it&#8217;s GOOD!<br />
You are SMART and SHINE as you further define our &#8220;marooned nature&#8221; (big Buddhist Monk nod : )<br />
You are STUPID with BALLS as you ask us to be the most honest version of ourselves&#8230;<br />
&#8230; with your help we will GET THERE!!!</p>
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	<item>
		<title>By: Dada</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4521</link>
		<dc:creator>Dada</dc:creator>
		<pubDate>Fri, 15 Jan 2010 05:05:45 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4521</guid>
		<description>Love your site!!!  Even though I understand what they are trying to convey, I can&#039;t get on board with the idea that it&#039;s cooler to only use one side of your brain...it works for them though, only someone stupid would pay 200+ for jeans</description>
		<content:encoded><![CDATA[<p>Love your site!!!  Even though I understand what they are trying to convey, I can&#8217;t get on board with the idea that it&#8217;s cooler to only use one side of your brain&#8230;it works for them though, only someone stupid would pay 200+ for jeans</p>
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	<item>
		<title>By: Erin</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4520</link>
		<dc:creator>Erin</dc:creator>
		<pubDate>Thu, 14 Jan 2010 18:15:41 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4520</guid>
		<description>Amen to that.</description>
		<content:encoded><![CDATA[<p>Amen to that.</p>
]]></content:encoded>
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	<item>
		<title>By: Jessica</title>
		<link>http://cheapjap.com/opinions/diesel-be-stupid/comment-page-1#comment-4519</link>
		<dc:creator>Jessica</dc:creator>
		<pubDate>Thu, 14 Jan 2010 16:40:22 +0000</pubDate>
		<guid isPermaLink="false">http://cheapjap.com/?p=5256#comment-4519</guid>
		<description>I like it. :)</description>
		<content:encoded><![CDATA[<p>I like it. <img src='http://cheapjap.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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