As shoppers, we’re conditioned to associate cost with quality. It’s why “cheap” is a naughty word in fashion, and it’s why the world of retail gets away with 300% mark-ups on its merch.

Well EFF THAT.

What if an item’s quality depended only on its degree of wear? What if the term “cheap” applied only to its price?

Imagine a world where a dress originally valued at $350.00 can be yours for $22.95.

As long as it looks new, does it really matter whether or not it actually is new?

Epic steals of this ilk aren’t urban fashion myths. They’re one of the many perks of shopping secondhand.

For the cash-strapped fashionista, the world of the gently-worn is a beacon of affordable, brandtastic possibilities. For the eco-conscious consumer, it’s the greenest form of shopping there is.

Cheap JAP isn’t entirely opposed to new material goodies, provided they’re responsibly made and reasonably priced. While the blog allows for the occasional fast fashion indulgence, its primary focus is on shopping in a fiscally and environmentally responsible way.

Shop retail, and you can afford to shop once in a while.

Shop secondhand, and you can afford to shop all the time.

Get excited.

Contact Info:
cheapjap@gmail.com