The East Coast Is Melting And It’s All Your New Zara Outfit’s Fault

I know, I know, I disappeared for another few months on you. Again. It’s not personal. I’ve simply been getting my ecommerce learn on. I’ll be dropping some new and exciting thriftastic knowledge on you soon enough. But before I get going, let’s briefly revisit the purpose of this bliggity blog.

Over the past few years, I’ve converted no small number of you to the magical, recession-proof world of thrift. I’ve proven to you that swapping retail for resale isn’t just an intelligent way to shop on a budget: It’s a game in which you get to indulge that nagging need to buy something “new” without having to worry so much about the 300% mark up attached. Play the game enough, and you’re bound to experience the thrill of the score – a phenomenon exclusive to all things gently worn that involves you finding something amazeballs, for a fraction of its retail cost.

But what about the Barney’s Warehouse Sale? I mean, I got this incredible pair of platform wedges for like $250 marked down from $600… does that count? No, it doesn’t, you silly goose. Because those platform wedges cost fifty cents to make via slave labor in Bangladesh, and have a nasty carbon footprint attached to boot. More on why it’s important to give a shit about the globally destructive impact of the garment industry in a moment. For now, I’m just going to recommend consigning or selling those super cute and super overpriced shoes on eBay to pay down your credit card bill, because you can’t fucking walk in them anyway.

That’s right, beotches. I’m BACK.

Why can’t the thrill of the score be experienced via sample sales, clearance racks or designer discount chains? Because the true thrill of which I speak involves the blissful absence of material guilt. By guilt, I mean that thing you feel and ignore every time you see another label Made in China. Maxxinistas who never pay full price for fabulous still feed the environmentally and morally indifferent beast that is the garment industry.

When we swap retail for resale, exorcising the guilt attached to buying shit we don’t need becomes a breeze. It’s inexpensive in comparison, so there’s little need to perform the mental jiujitsu of rationalizing why we must have it even though we can’t afford it. It’s socially conscious, because no one had to work a 14 hour day for 37 cents to make it. And it’s 100% sustainable – resale IS recycling, after all.

Purchasing a pre-loved vintage sundress in lieu of H&M’s vintage-inspired version might not save the planet today, tomorrow, or ever. But opting out of generic, mass-produced things and opting in to awesome, one of a kind things is a realistic, easy and uber fun way to do your part. And if you don’t think you have a part to play, take your head out of your ass and step outside.

Feel that? The soul sucking sauna that is the east coast summer outdoors? That’s what happens when the ozone gets eaten away by the byproducts of your new Zara outfit.

I write this today to re-remind all of us that going gently worn is much more than a way to maximize our shopping dollars. In a waste-saturated world of rising temperatures and tides, every step towards sustainable consumption is an important one.

Next up: How to Turn Your Thrifting Addiction into a Successful Etsy Vintage Store. Stay cool, and stay tuned.

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