Goodwill Boutique Makes Mockery of Thrift
I’m not really sure how to explain the shit going down at Goodwill’s Greenwich Village Boutique. I’m also not really sure why no one else in the NYC shopping blogosphere seems to have a problem with it.
Daily Candy named Goodwill GVB one of five Boutique Openings to Get Excited About. Racked‘s review seemed too wooed by the good deed factor of Goodwill to question the obvious.
For women, the store carries frilly and floral skirts, shorts in a variety of colors and lengths, and dresses for every occasion. Tank tops and bright, light weight tops are under $15 each, and coats and jackets range from $9.99 for a Mossimo rain jacket to $69.99 for an Ann Taylor Loft pea coat.
Maybe a Mossimo rain jacket costs more than $9.99 at Target. Maybe I don’t give a shit. Charging more than five bucks for an already-budget item of piss-poor quality is an insult to the art of thrift. Where the Ann Taylor Loft pea coat’s concerned, I mean, JESUS. A seventy dollar price tag at Goodwill? For an effing generic ATL pea coat? In MAY?!
Curated, my ASS.
Where charity thrift’s concerned, hell hath frozen over: Bundle up beotches, and brace yourselves for the cold hard reality of what it now costs to shop for a cause.
Mmkay, so these photos suck dong, but that’s because the security guard kept eyeballing me whilst I snapped (also, a security guard… what’s worth stealing, the fake Louis Vuitton bag in the window? Pfft.). Apologies, and onto the ludicrousness pictured.
Twenty8Twelve tops retail for hundreds of dollars. Ditto for Theory. It follows that paying $69.99 for one isn’t all that unreasonable… at Loehmann’s, or at a sample sale, or maybe even at a high-end consignment shop. I wouldn’t do it, but I understand it.
Paying that amount at Goodwill GVB is a different story – one in which I’m still digging through significant amounts of donated muck.
You heard me. DONATED. Goodwill wants $69.99 for each of these garments, but what’d they pay out of pocket? Zero. That’s a mark-up even Barneys can’t top.
I don’t have a problem with trading on charity – nationwide, Goodwill puts millions of people to work, and uses 84% of its profits to fund its numerous charitable initiatives. What I have a problem with is its complete disregard for the monetary expectations of those who keep it in business: We, the thrifters.
Goodwill GVB might be a smidge easier to shop than its larger Manhattan counterparts, but copious amounts of Target crap and Old Navy shizzz doth not a *curated* *vintage* *boutique* experience make.When I shop Goodwill, I expect to spend a bit more time and energy browsing than I would shopping retail. In return for my efforts, I expect to snag something amazing for a fraction of its retail cost – meaning five, ten, twelve bucks max. That uber cheap price is my reward for going gently worn, and for giving to charity via my secondhand purchase.
At Goodwill GVB, what do my efforts net me? Brand-name rip-offs, and a fucking forty dollar make-up stain.