A Modern Perversion of Vintage

On an AuH2O stock run a few weeks back, Kate and I came across two labels of note.

One was vintage. One was pretending to be. The label at left hails from a time when shoppers actually gave a shit about where their clothing came from. A time when textile workers had real, live rights.

An International Ladies’ Garment Workers’ Union tag basically says Hey, no one was killed or injured or forced to work overtime or paid unlivable wages to make this garment you’re buying. Isn’t that cool?!

Sooo cool. Sooo retro. Made in the U.S.A. with morally sound manufacturing practices – the only vintage trend that’ll never make a comeback.

The label at right reads, WE CREATED THIS GARMENT TO STAND OUT FROM ALL THE REST. EMBRACE THE IMPERFECTIONS OF YOUR SHIRT. THE HOLES, STREAKS AND SPOTS HELP CREATE THE “VINTAGE LOOK.”

I smell a vintage-inspired shitshow of verbiage. And it STINKS.

Note to Project E: Damaged things are cool when they’re old and actually have a bit of fucking history attached to them. Not when they’re intentionally beat up, marked up and made in China like everything else.

That being said, an item’s age doesn’t necessarily make damage a foregone conclusion. To imply as much makes me wonder if you know jack about vintage at all.

Vintage means classic styles and good fabric, responsibly produced in a way that enables the resulting garments to stand the test of time. Holes, streaks and spots hardly do it justice.

Ditto for those fugly, double Xs slapped on every synthetic top you import. Blech.

Comments

  1. says

    Bleh, I hate those vintage wanna be brands, because the quality will never be the same as ACTUAL vintage clothing! I love shopping at the thrift store just because the quality of oldish things made in the U.S.A. is way superior to things that I find at F21 and H&M.

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