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Sevens Retraction, Mulberry for Target

It appears even my stellar brand knowledge is susceptible to trickery. In spite of similar name/logo styling, the Sevens Jean Shorts on which I previously posted are NOT 7 for All Mankind. The real deal also goes for around $17.00 at Buff Ex, so I’m guessing the buyers were tricked as well. Had these been $11.00 (the usual resale price for mid-range denim lines as opposed to those of the designer ilk) I’d have known something was up.

Whatevs. I still heart the shorts. Let’s move on, shall we?

So. Mulberry’s upcoming Target line is prompting all kinds of feigned excitement in ye old blogosphere. You have to be shitting me.

Riddle me this: What’s the difference between a Mulberry x Target bag and a Mulberry counterfeit bag?

If Mulberry sanctions the cheap copying of itself, it gets a cut of the profits. If someone copies it without their consent, it doesn’t. Otherwise, they’re identical, and by that I mean they’re both inauthentic and made in sweatshops.

Stay tuned for additional kvetching and (more importantly) reduced-price Mulberry options. There’s a better way to get it for less than Target, and it’s called EBAY.



Actually, the reason I don’t buy counterfeits is generally because the person/company who came up with the design doesn’t get any compensation for their idea, and also they reputedly sponsor several horrifying avenues of terrorism and organized crime. So if Mulberry is doing a designer collaboration with Target, yeah the materials will be cheaper probably (but I expect as much), but I’m happy then that the company is the one getting a cut of the profits — they deserve it if their brand and designs can bring that level of recognition and desirability. Now if you’re talking bang for your buck quality-wise, sure, eBay (if you can verify authenticity) and/or huge department stores sales (I got my only Mulberry for like 70% at Bloomingdales during the craziness that was the Fall ’08 sale-o-rama) are probably the ways to go to buy a Mulberry bag. But I do think that, in answer to your question, there is actually a world of difference morally between a real counterfeit and a Target collaboration piece, and it almost seems purposely obtuse to call these “inauthentic.”

Not trying to be antagonistic, especially since I’m not planning to buy anything from this collaboration and have found the majority of past Target handbag collections to be very disappointing quality-wise, so I half agree with you, but I just think it’s misleading to conflate the idea of intellectual property rights with execution.

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