Sevens Retraction, Mulberry for Target
It appears even my stellar brand knowledge is susceptible to trickery. In spite of similar name/logo styling, the Sevens Jean Shorts on which I previously posted are NOT 7 for All Mankind. The real deal also goes for around $17.00 at Buff Ex, so I’m guessing the buyers were tricked as well. Had these been $11.00 (the usual resale price for mid-range denim lines as opposed to those of the designer ilk) I’d have known something was up.
Whatevs. I still heart the shorts. Let’s move on, shall we?
So. Mulberry’s upcoming Target line is prompting all kinds of feigned excitement in ye old blogosphere. You have to be shitting me.
If Mulberry sanctions the cheap copying of itself, it gets a cut of the profits. If someone copies it without their consent, it doesn’t. Otherwise, they’re identical, and by that I mean they’re both inauthentic and made in sweatshops.
Stay tuned for additional kvetching and (more importantly) reduced-price Mulberry options. There’s a better way to get it for less than Target, and it’s called EBAY.