The Future of Thrift Looks Pretty Effing Nifty
I’m generally skeptical of online shopping sites that require me to login with Facebook, sign in with Twitter and/or join via email or before allowing me to browse. It’s not a privacy thing – it’s an I-don’t-want-to-be-bombarded-with-shit-storms-of-promotional-bullshit thing (Membership! Exclusive Access! Beotch please). The dream of a fluff-free inbox is usually enough for me to close the tab and move on.
Enter Nifty Thrifty.
Eff everything I just said about being anti-membership – if it has Thrift in the name, I’m yours on curiosity alone. I joined a few weeks ago, and the vintage-brandname resale hybrid did not disappoint.
Sure, the quirky retro finds are fun to browse; yes, they’ve got solid deals on high end designer goodies. What makes Nifty Thrifty so addictive, though, isn’t the merchandise so much as the presentation. Each “sale” has a theme, and the pieces included collectively tell its story.
Usually, when we browse online, we do it by category – tops, dresses, etc. Pages and pages of items in varying colors, styles and patterns – a overwhelming shitstorm of shoppables, if you will, that’s far from easy on the eyes.
There’s no shortage of cute dresses in the Shopbop screenshot above. But finding the dresses consistent with the styles and colors you actually wear is entirely on you. It’s a time-consuming browsing drag.
Here’s a screenshot from Nifty Thrifty’s Cherry Blossom Sale.
Pretty, right? By grouping pieces with similar colors, prints and styles together, Nifty manages to infuse editorial consistency into the online shopping experience. This helps the shopper zero in on the types of clothing and accessories she’s most apt to wear. I’m enchanted, and I don’t even like pink.
I’ve obvs got a teeeeny bit of beef with the prices attached to some of Nifty Thrifty’s vintage offerings, which we’ll get into in later posts. But on the whole, I’m psyched, impressed, and grateful. Because they’ve done more than take the work out of shopping secondhand. By giving us a new, aesthetically curated context for buying old things, Nifty has succeeding in glamorizing the very nature of thrift. And just in time for Earth day, too. :P