Comments on: American Apparel: The Slut Jig is Up

By: Laurent

Laurent — Mon, 17 May 2010 00:16:30 +0000

That a woman has posted her body online to be rated is does not imply that the woman in question values her body over her own agency.

By: E

Sun, 21 Feb 2010 01:23:54 +0000

I have been boycotting AA for a while now! I’m thankful someone else is starting to as well.

By: Margo

Margo — Thu, 18 Feb 2010 17:11:11 +0000

Sure Alex, men “can” enter the contest, but look on the website. Nary a male butt in sight. I think we all know that this contest is for women to enter, and men to oogle.

Of course your reason to enter said contest is just as valid as some one else’s reason not to, that’s fine. But don’t use their bullshit fine print as some measure of equality or fairness. After all, you’re much too smart for that.

By: rae

rae — Thu, 18 Feb 2010 00:18:21 +0000

For me, the boycott is about showing AA that I do not identify with the images presented in these ads. If you feel represented by a 15-year-old thrusting her crotch at a stranger’s camera, then feel free to keep joining the pantie party. If you don’t, then you can exercise your power as a consumer to stop buying stuff from a brand that equates its customers with leg-spreading, but presenting, open-mouthed models and/or disembodied pelvises.

By: Rae

Rae — Wed, 17 Feb 2010 14:56:35 +0000

As I wrote to all the friends I invited to join the boycott: these ads equate AA customers with underage sluts at best. If that’s how you want to be perceived, then that’s your bag — but if not, then show AA that you don’t identify with their crotch-flashing, butt-presenting, barely-clad, open-mouthed models, and join this boycott!

By: Amy

Amy — Wed, 17 Feb 2010 06:04:06 +0000

Very well stated. Looking at an AA ad always makes me feel like I need to shower, immediately. There’s that underlying quality of
“To Catch a Predator” in all of them. And after seeing an in-depth report on the guy who runs the company (Dov?) I was immediately turned off. Ethical manufacturing processes can’t take the stink off the sleaze he radiates.

By: Alex

Alex — Tue, 16 Feb 2010 23:48:46 +0000

Since when should women be ashamed to show off what they’re proud of? I’m an intelligent, fun loving, well educated woman. Yeah, you’ll never know that by seeing a photo of my butt but hell, I think I have a nice ass and I’d be proud to be crowned with the best bottom in the world! This contest isn’t ‘most amazing woman in the world’ being based solely off her bottom in AA undies, after all.

P.S. Men can enter this contest too.

By: Su

Su — Tue, 16 Feb 2010 22:07:39 +0000

I am so with you, Cheap Jap.

By: matthew

matthew — Tue, 16 Feb 2010 17:21:52 +0000

first-world, middle class, 1990s feminism.

By: Karen

Karen — Tue, 16 Feb 2010 12:14:45 +0000

I agree, it’s degrading. I am so crazy thrilled that your blog is here to spread the word. It’s time for us all to make these manufacturers listen to what we are saying—WE WILL NOT BE USED FOR OTHERS ENTERTAINMENT—-

By: maiajane

maiajane — Tue, 16 Feb 2010 05:01:28 +0000

While I hear your point, and agree in a lot of ways, I would also like to pose a couple of questions: Is a woman who feels good enough about herself, and her body, to post a photograph of it on the internet really objectifying herself in a negative way? because someone else wearing AA is a sex object, does that make you a sex object?

Just wondering…

By: rae

rae — Tue, 16 Feb 2010 02:58:22 +0000

Yesss! I mean, there’s slutty and there’s slut-tay… AA has taken the cake for a while. I haven’t gone near the place in a long time, but I’ll sign whatever petitions come my way.

By: Rachel L.

Rachel L. — Tue, 16 Feb 2010 02:44:14 +0000

Yea! You go. You might want to think about your use of the word “slut,” which muddies the water here (and elsewhere, when you talk about AA). I know some women have tried to “take back” this negative word, but that doesn’t seem to be the way you are using it. In this context, it edges you closer to “she was asking for it.” And even those women who choose to enter the context may be self-objectifying, but the problem isn’t that they like sex, or even casual sex or multiple partners.

By: foolio_iglesias

foolio_iglesias — Tue, 16 Feb 2010 02:42:37 +0000

Amen,sista…

By: Jordan

Jordan — Tue, 16 Feb 2010 02:04:24 +0000

so marry me please. i actually can not STAND what american apparel ads do to the status of women as consumers and as human beings. please post the link to the facebook campaign when you have it up and going, i will invite ALL of my friends.

By: Allison

Allison — Tue, 16 Feb 2010 00:42:10 +0000

Hi again– Love the blog and I’m thrilled to see you’re taking this on, but I hope you’ll sign the petition that’s already going! You can sign at: http://www.ipetitions.com/petition/americanapparel/ and read more about the campaign at http://www.hghw.blogspot.com.

By: kelley

kelley — Tue, 16 Feb 2010 00:30:29 +0000

this was a great post! very inspiring, and i wish more people had that attitude.