So we can laugh at them. Duh.
The Chuckle of the Day award heretofore goes to Saryn – yesterday, she emailed the following:
Dear Cheap JAP,
I thought you would appreciate this.
Um, I create a “demi cami” all the time, but it’s called a SPORTS BRA and it’s about $9 at target. oy vey. Is la petite coquette finally figuring this out?
Now Saryn, let’s give credit where credit is due. La Petite Coquette is just the name of the company clogging our respective inboxes. The brand behind the $29 glorified sports bra is called Second Base. You know, like when a boy rubs your boobies during your tween years?
That’s right. It’s a chas-titty bra!
But wait, what if the excessive coverage provided by the Demi Cami backfires, and some tweens try wearing it as a top? I’m pretty sure I DID wear it as a top actually, back in sixth grade (with baggy skater jeans obvs. It’s all about balance). Fear not, chickadees: La Petite Coquette anticipated the potential midriff-bearing slut-factor of the chas-titty bra and provided us with a How-To Guide for wearing it.
Phew, because I was really confused.
Saryn’s right: Cheaper options for the layered look of the Demi Cami abound at Target.
Save your twenty-nine bucks for the line’s next installment: The Sloppy Seconds model, with exposed nipple detail.
Oy Vey indeed.
tags: 
i buy a shelf bra cami and cut the cami part off. when i wear it, my boobie don’t peek out of my v-necks and i don’t have to tug @ it all day to make sure it’s not bunching. $2 max.
Jebus, how dumb do they think we are?
What is the world coming to? The fashion world seems to think that we have lost your minds, not our desire to shop a retail price.
I would like to say that I can kind of understand the need for a garmet like this. I am not a huge layering fan, as sometimes layering adds too much bulk for me and I end up looking (sorry) FAT. So I don’t love the extra fabric around my midsection that a cami adds when I need a little extra coverage in the boobie area.
HOWEVER. Obviously I can make one of these “Second Base” tops in about 4 seconds with an old camisole and a pair of scissors. And I will!
So, it’s still dumb.
thx for the great tip.
bought 3/$10 unlined Danskin sports bras at walmart …. wore the white one over my bra and under a kenneth cole ($12.99 on ebay) wrap dress which was way too low cut for my job…… thx to you , problem solved.