Note: I wrote this on October 1 – the day UNIQLO + J came out – and apparently forgot to hit the Publish button. Can I get a ditz?! Oy. See below.
Today, I pulled the nucking futs move of waiting in line for a look at Uniqlo’s collabs with Jil Sander, UNIQLO + J. Waiting in line for anything turns me into a heinous bitch – I blame the Aquarian impatience – and only a collection as objectively unfuckingbelievable as this one could have snapped me out of it. It is, and it did.
Know the 80 by 20 rule I reference whenever I talk about bitchslapping your wardrobe; the law that says twenty percent of the clothes you own make up eighty percent of your outfits? Nearly every piece of UNIQLO + J could potentially fall into one’s ideal twenty percent – the clothes are that simple, that elegant, and that versatile. Minimalist used to mean a maxed out credit card a la Commes des PooPoo (sorry, Garcons); enter Jil Sander, who finally figured out how to clothe the masses in affordable, understated chic. This shit achieves the “look loaded” component of “shop cheap” more effectively than any collabs I’ve seen to date.


+J’s obvs perfect for now, but there’s something a bit futuristic about it too. Like, if we were the free minds in the Matrix, this is what we’d wear whilst kicking serious agent ass alongside Trinity or something. We wouldn’t look as hot as her because no one’s as hot as Trinity. But we’d look pretty effing stealth, and universally cool.


I didn’t buy anything +J today, not because I didn’t want to, but because I wanted ALL OF IT. (Okayfine, the dresses I could do without, but that’s a point of preference. They just weren’t tight enough for my liking.) I need a few days to process and digest the awesomeness of +J so as to not fully jeopardize the balance of my checking account. But believe you me, I’m going back.

And I’m bringing Mom with me, and asking for an advance on my Chanukah presents.
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wow, they look great! glad to know that the clothes are worth it! how did the sizing run? (i plan on ordering a few items over the phone, as per your oh-so-helpful how to order from uniqlo post a while back!)
Hey, ummm my manes nikki & i’m going to buffulo exchang over the weekend and i got a bunch of designer thing that no longer fit my mom& or me soooo i was wondering when you wanna like “sell” them for store credit, what do you do cause i hate seeming like a newbie soooo yeah help???
I live in the fly over zone and uniglo doesn’t sell on line. Have you ever thought about shopping and shipping for your adoring readers and a small fee? Wait a minute….I see another commentor states you’ve given advise about calling in and ordering—Ok. I’ll check it out. Uniglo should give you
some commissions. Your blog is bitchin!
Did not know about this collab until I read your blog. THANK YOU for the excellent preview and comments. Ran down there today 10/10 – bought that puffer coat (long version) plus heat tech shirts (which I know you swear by and I happen to love) and other “essentials,” (tights, leggings and such).
The place was hopping to you better not wait too long to drag your mom over there. Oh, and PS – think I walked by you the other day (thurs) and was a bit “star struck.” You are quite pretty in person and so petite. Adorable!