Hate Urban Outfitters, Love a UO Sale

There are only two kinds of sale signs in this crazy mixed world, and one of them stinks like poo. Sale signs of the percentage ilk are designed to hint at a deal when, in fact, there is no deal. Case-in-point: TopShop. Bold signage screams 30% OFF, 50% OFF and 75% OFF, until you move in for a closer look and read the fine print inevitably preceding each percentage. There’s a big fat difference between something that’s half off and something that’s up to half off, and that’s annoying as shit. Almost as annoying as a store that hawks $600 “Limited Edition” leather coats and still gets away with marketing itself as reasonably priced. But I digress.

Let’s move on to the more consumer-friendly kind of sale sign, the kind that doesn’t need to mask the numbers with percentages, the kind that uses the much more palatable descriptor “or less” in lieu of “up to.” Case-in-point: Urban Outfitters. On a recent trip to Sixth’s Avenue’s UO, I didn’t happen upon racks of merch reduced to $9.99; I found the “or less” component of the signage to be more than accurate. Over half of the $14.99 or less racks were reduced to $9.99 too. Now THAT’s a pretty number!

Those unable to deal with the inherent undergrad-esque insanity characteristic of UO stores should check out the equally impressive online sale scenario. Below, a few of my fave price-slashed goodies, all of which are obvs reduced to $9.99.

So cute, and a whole cent less than ten bucks to boot. Exciting, no?