shop cheap. look loaded.

From a consumer standpoint, I’m a bonafide resale expert. I can wax poetic on guerilla thrifting tactics. I can ballpark the average price point differential between the retail and resale cost of most well known brands. I can use my own scores to motivate you to embrace the world of the gently worn. Alas, I’m all too aware of the difficulties inherent in transitioning from shopping retail to shopping second hand. There’s a lot of things I’d change about this industry, given the chance.

A month or so ago, that chance found me in the form of a phone call from my friend Kate Goldwater, founder and owner of AuH2O Recycled Clothing Boutique. Kate wanted to spend more time on her upcycled clothing line, but she didn’t want to leave her store in the hands of hired-out employees. She wanted partners. And on November 1st, she’ll be re-launching AuH2O along with salvaged jewelry designer Rose Kennedy, eBay power seller Rachel Rush, and resale foghorn Cheap JAP.

That’s right, beotches. I’m not just shopping for me anymore. I’m shopping for YOU.

Check out the new website (designed by yours truly, natch) to get the full deets on what’s in store. Follow @auh2oshop on twitter, and visit our facebook page too, if you feel so inclined.

I’ll be running AuH2O on Fridays and Sundays after the re-launch is complete. We’ll be busting our asses in the meantime, gearing up to give you the most kickass sustainable shopping experience in all of NYC.

So. Effing. Psyched.