Selling vintage clothing online successfully is a bit more labor intensive than East Village Retail 101. And by that I mean it’s completely fucking insane.
If you’ve taken the ballsy leap into the world of selling vintage on Etsy, you already know there’s a direct correlation between the number of views you get, and the number of sales you make. If you want more than one measly sale every few weeks, you gotta make nice with SEO.
Maxxinistas who never pay full price for fabulous still feed the environmentally and morally indifferent beast that is the garment industry. When we swap retail for resale, exorcising the guilt attached to buying shit we don’t need becomes a breeze.
What makes Nifty Thrifty so addictive, though, isn’t the merchandise so much as the presentation. Each “sale” has a theme, and the pieces included collectively tell its story.
What’s going on, Urban? Did you erroneously hire a lingerie designer instead of someone capable of making real, live clothing? Is there a collab between you and Victoria’s Secret of which I’m unaware? Is the theme of your spring/summer collection Crotchtacular Crotchtacular?